BOOBS Billboard

The billboard sporting the word 'BOOBS' in the style of the Bonds logo has appeared on the streets of Brisbane, Melbourne and Sydney and been causing a social media buzz!

The baffling piece of advertising has no other information, prompting a mass call out for information. Has someone ripped off the Bonds Logo? Is Bonds Behind this? How could this be allowed?

The billboard is of good intent, an oblique reference to underwear maker Bonds' who are supporting and in partnership with the National Breast Cancer Foundation for Breast Cancer Awareness Month. Various posts on social media back up this claim.

There has also been speculation they promote a new Bonds bra range.

We will let you decide.

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Suite 8252, 17B Farnham Street, Parnell, Auckland 1052. New Zealand

09 889 6836
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