Case Studies.

The Billboards NZ Case Library has been designed as a resource for potential advertisers utilising recent OOH advertising campaigns conducted by agencies and direct New Zealand OOH clientele.

BLUEBIRD - Case Study >

OOH delivers a much greater reach efficiency than TV and an ROI two times greater.

MCDONALD - Case Study >

OOH delivers a much greater reach efficiency than TV and an ROI two times greater.

NISSAN NIVARA- Case Study >

OOH delivers a much greater reach efficiency than TV and an ROI two times greater.

JIM BEAM - Case Study >

OOH delivers a much greater reach efficiency than TV and an ROI two times greater.

PANASONIC - Case Study >

OOH delivers a much greater reach efficiency than TV and an ROI two times greater.

BLUEBIRD: Case Study

Campaign: Adshel

Objective: To drive awareness of the new ‘Kiwi As’ range and to reinforce Bluebird’s iconic kiwi positioning.

Solution:

• Broadcast medium weight Adshel campaign
• Proximity placement to supermarkets and other points of purchase
• Two week duration
• Research Market: Auckland
• Target: 18 – 49 year olds
• Other media used: TV

Results:

This campaign resonated strongly with:

• 37% awareness overall, 77% in the target market
• Strong message out-take
• 40% thought the ads were for a new or different chip/flavour
• 49% of those who recognised the Adshel execution had also seen the ad on TV, vs 35% of the total sample.

MCDONALD: Case Study

Campaign: Adshel

Objective: To drive frequency of visits and increase average spend (through add-ons).

Solution:

• Broadcast heavyweight Adshel campaign
• Proximity placement to restaurants and multiple market coverage
• Two-week duration
• Research Market: Auckland
• Target: 15-39 years
• Other media used: TV, radio, online, other outdoor.

Results:

This campaign resonated strongly with:

• 47% awareness overall, and 51% in the target market
• 51% campaign recall
• Strong message out-take
• 63% thought the ads were for good value/cheap food.

NISSAN NIVARA: Case Study

Campaign: APN Outdoor

Objective: To increase awareness and consideration.

Solution:

• Large-format roadside posters
• Other media used: venue media, radio, newspapers, magazines, online.

Results:

This campaign resonated strongly with:

• 33% increase in aided advertising awareness
• 29% gain in incremental awareness, versus the non-outdoor campaign
• 33% increase in consideration for Nissan Navara during the campaign.

JIM BEAM: Case Study

Campaign: Isite

Objective: To increase awareness and in turn drive purchase.

Solution:

• Full bus back campaign
• One-month duration
• Auckland, Wellington, Christchurch
• Target: males 21-45 yrs, with core target of males 21-25 yrs.

Results:

This campaign resonated strongly with:

• 109% increase in awareness
• 8% increase in preference for Jim Beam. Amongst Jim Beam’s core target, 75% of this audience prefer or insist on Jim Beam when purchasing bourbon
• 7% conversion to enter the promotion being advertised
• 50% likely to purchase Jim Beam bourbon within 3 months of viewing the advertisement.

PANASONIC: Case Study

Campaign: Eye Shop Eyelites

Objective: To drive awareness of the Panasonic Viera Bonus Wii promotion, close to point of purchase.

Solution:

• Proximity placement, in shopping malls, to retail outlets running the Panasonic promotion.
• Target: all people.

Results:

This campaign resonated strongly with:

• The most successful Viera Bonus Wii promotion to date
• Increase over projected sales by 92%.

Let's do something BIG together.

Send us your brief from the contact form, or feel free to give us a call. We look forward to working on your next advertising campaign together.

Give us a call: 09 889 6836

Send us an email: sales@billboardsnz.co.nz

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Suite 8252, 17B Farnham Street, Parnell, Auckland 1052. New Zealand

09 889 6836
 
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