Audience Measurement.

Advertisers expect audience measurement systems that can help them make better media buying decisions. Billboards NZ is always looking for ways for advertisers to be better informed about their advertising impact in terms of audience data, engagement and effectiveness.

Unlike Australia that use MOVE across the entire outdoor advertising industry, New Zealand metrics are still very mixed. Currently the majority of site statistics are based around traffic numbers and Neilson data. However, If you are looking for a more targeted approach to your campaign particular sites have now been indexed using the Reach and Frequency measurement tool.

What is Reach and Frequency?

Reach & Frequency allow us to target the preferred unique audience for your campaign & how many times your advertising can be seen

  • Using census data we can plan a campaign that spends more time in front of your intended target audience
  • With credit and debit information we understand buying habits and can put your campaign where people are spending more on your products
  • It enables easy comparison with other traditional media formats that use R&F as a measurement tool

R&F is now available for both Bus Media and Large Format Billboard opportunities.

Let's do something BIG together.

Send us your brief from the contact form, or feel free to give us a call. We look forward to working on your next advertising campaign together.

Give us a call: 09 889 6836

Send us an email:

Suite 8252, 17B Farnham Street, Parnell, Auckland 1052. New Zealand

09 889 6836
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