Out-of-Home (OOH) reached the final in this year's Battle of the Media at the Mumbrella360 conference.
Steve O'Connor, CEO of JCDecaux was the secret weapon, doing an amazing job in proving the power of outdoor as the preeminent channel within any media buying mix.
Steve first took on Newspapers, then moved to Magazines, and finally Cinema. A must see please click the below link to check out our killer presentations below:
http://www.oma.org.au/media/Pdf/1_OOH_vs_Newspapers_Mumbrella360.pdf
Source: OMA