BLUEBIRD - Case Study >
OOH delivers a much greater reach efficiency than TV and an ROI two times greater.
MCDONALD - Case Study >
OOH delivers a much greater reach efficiency than TV and an ROI two times greater.
NISSAN NIVARA- Case Study >
OOH delivers a much greater reach efficiency than TV and an ROI two times greater.
JIM BEAM - Case Study >
OOH delivers a much greater reach efficiency than TV and an ROI two times greater.
PANASONIC - Case Study >
OOH delivers a much greater reach efficiency than TV and an ROI two times greater.
BLUEBIRD: Case Study
Campaign: Adshel
Objective: To drive awareness of the new ‘Kiwi As’ range and to reinforce Bluebird’s iconic kiwi positioning.
Solution:
• Broadcast medium weight Adshel campaign
• Proximity placement to supermarkets and other points of purchase
• Two week duration
• Research Market: Auckland
• Target: 18 – 49 year olds
• Other media used: TV
Results:
This campaign resonated strongly with:
• 37% awareness overall, 77% in the target market
• Strong message out-take
• 40% thought the ads were for a new or different chip/flavour
• 49% of those who recognised the Adshel execution had also seen the ad on TV, vs 35% of the total sample.
MCDONALD: Case Study
Campaign: Adshel
Objective: To drive frequency of visits and increase average spend (through add-ons).
Solution:
• Broadcast heavyweight Adshel campaign
• Proximity placement to restaurants and multiple market coverage
• Two-week duration
• Research Market: Auckland
• Target: 15-39 years
• Other media used: TV, radio, online, other outdoor.
Results:
This campaign resonated strongly with:
• 47% awareness overall, and 51% in the target market
• 51% campaign recall
• Strong message out-take
• 63% thought the ads were for good value/cheap food.
NISSAN NIVARA: Case Study
Campaign: APN Outdoor
Objective: To increase awareness and consideration.
Solution:
• Large-format roadside posters
• Other media used: venue media, radio, newspapers, magazines, online.
Results:
This campaign resonated strongly with:
• 33% increase in aided advertising awareness
• 29% gain in incremental awareness, versus the non-outdoor campaign
• 33% increase in consideration for Nissan Navara during the campaign.
JIM BEAM: Case Study
Campaign: Isite
Objective: To increase awareness and in turn drive purchase.
Solution:
• Full bus back campaign
• One-month duration
• Auckland, Wellington, Christchurch
• Target: males 21-45 yrs, with core target of males 21-25 yrs.
Results:
This campaign resonated strongly with:
• 109% increase in awareness
• 8% increase in preference for Jim Beam. Amongst Jim Beam’s core target, 75% of this audience prefer or insist on Jim Beam when purchasing bourbon
• 7% conversion to enter the promotion being advertised
• 50% likely to purchase Jim Beam bourbon within 3 months of viewing the advertisement.
PANASONIC: Case Study
Campaign: Eye Shop Eyelites
Objective: To drive awareness of the Panasonic Viera Bonus Wii promotion, close to point of purchase.
Solution:
• Proximity placement, in shopping malls, to retail outlets running the Panasonic promotion.
• Target: all people.
Results:
This campaign resonated strongly with:
• The most successful Viera Bonus Wii promotion to date
• Increase over projected sales by 92%.
