News.

News

Keep up to date with Billboards New Zealand company news, local industry articles and new innovations from around the globe. We also love to show off some of our client campaign creatives, so feel free to share your own items of interest.
20.10.2016

Vintage is Beautiful.

For this image and other similar outdoor advertising images see The National Library of Australia  here -  http://nla.gov.au/nla.obj-152822407/view#
26.05.2016

Outfront: How Advertising Can Move Beyond the Bottom Line

So what does that mean for today’s AdMan? We can’t rely on the message alone. We can’t bully consumers into clicking on us by stalking them from website to website. We must create a new consumer experience and provide a benefit. That means taking on new risks and thinking about the content...
25.05.2016

Fake “Funeral Home” Spruiks Business With “Text And Drive” Billboard

The spoof ad comes with a morbid twist – it’s an ad for a funeral home with the inference you’ll quickly find yourself in one if you use your phone while driving. However, the Watham Funeral Home is fictitious and is basically a road safety message in disguise. It’s...
05.10.2015

SUMMER IS COMING !

As the weather warms up, some of Australia’s leading marketers are looking to take advantage of one of Outdoor’s peak seasons: summer. “We use Outdoor across the year and particularly in summer when the eyeballs aren’t there [for TV]”, says Adrian Weimers, Corporate Manager for Lexus...
18.11.2014

The Worlds Best Outdoor Advertising 2014 - 2015

 The 2015 Cannes Lions wrap-up, with a gallery of the Grand Prix and gold Lion winners in the Outdoor category. Only two of the campaigns were done by U.S. agencies, but TBWA\Media Arts Lab made it count by winning the Grand Prix for Apple.    • Apple/iPhone 6World Gallery,...
18.11.2014

Times Square’s Biggest Most Expensive Digital

Their gamble: the largest and most expensive digital billboard in Times Square, which will light up on Tuesday night. The new screen stands eight stories tall and is nearly as long as a football field, spanning the entire block from 45th Street to 46th Street on Broadway — the center of the...
14.10.2014

OOH UP and UP

The Out-of-Home (OOH) industry accelerated in third quarter 2014, posting a 12.2% increase in net revenue to $149.7 million, up from $133.4 million* for the same period in 2013. “The industry has had 17 out of 18 quarters of growth since the GFC, and continues from strength to strength. We...
09.07.2014

Big Boost for Outdoor Advertising

The Out-of-Home (OOH) industry continues to impress in second quarter 2014, posting a 9% increase in net revenue to $138.6 million, up from $127.1 million* for the same period in 2013. Year-to-date revenue has increased by 5.5%, tracking at $263.7 million, up from $250.1 million* for the same...
31.10.2013

8.6% Growth for OOH Industry

Year-to-date revenue has increased by 5.6% taking the total to $381 million, up from $360.8 million for the same period last year. “We are pleased that advertisers are recognising that Out-of-Home is the number one broadcaster in today’s fragmented media market. We are the one traditional...
06.10.2013

Banned Skincare Ad

The image that was deemed too sexy by the Outdoor Media Association was installed as part of an illuminated cube art installation near the Sydney Opera House. While the OMA - which makes recommendations to its outdoor advertising company members on which ads they should run to stay within...
06.10.2013

BOOBS Billboard

The baffling piece of advertising has no other information, prompting a mass call out for information. Has someone ripped off the Bonds Logo? Is Bonds Behind this? How could this be allowed? The billboard is of good intent, an oblique reference to underwear maker Bonds' who are supporting and in...
22.07.2013

Outdoor Vs Newspapers

Steve O'Connor, CEO of JCDecaux was the secret weapon, doing an amazing job in proving the power of outdoor as the preeminent channel within any media buying mix. Steve first took on Newspapers, then moved to Magazines, and finally Cinema. A must see please click the below link to check out our...
19.07.2013

Creative ideas!

Large and prominently placed, ad agencies are continually thinking of new and innovative ways to use them to grab the attention and imagination of their target audience. The following brilliantly creative examples of billboard design do exactly that. Which is your favourite? see them all...

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Send us an email: sales@billboardsnz.co.nz

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09 889 6836
 
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