Keep up to date with Billboards New Zealand company news, local industry articles and new innovations from around the globe. We also love to show off some of our client campaign creatives, so feel free to share your own items of interest.

Volkswagen 'Big up The up!

The concept was created by DDB UK, in a campaign planned and booked by MediaCom and Kinetic and running across JCDecaux’s national network of Transvision screens, as well as panels from Ocean Outdoor. The campaign encourages people to pay a compliment to the new Volkswagen up! via the...

Interactive Billboards

2012 is set to be the year that NFC moves towards the mass market, as it is incorporated into more devices in more markets than ever before, making the real world every bit as clickable and transactional as the online world. The recent announcement from mobile operator Orange UK that they have...

Outdoor Advertising Industry Continues Growth

The Out-of-Home (OOH) industry ended 2011 posting a healthy 3.4% increase on net revenue year-to-date of $494 million, up from $477 million in 2010. Net revenue for the last quarter, October to December 2011 was up by 1.9%, $152 million compared to $149 million in 2010. These are buoyant...

Inquiry report vindicates industry self-regulation

OMA Chief Executive Officer Charmaine Moldrich noted the committee’s statement that it had “failed to be convinced” that government regulations or a classification system would be more effective than self-regulation. “Outdoor media has a world-class system of 12 self-regulatory Codes...


Net revenue for the last quarter, September to December was up by 18%, $149 million compared to $126 million in 2009. These buoyant revenue results add to the strong year experienced by the industry. In February 2010 it launched its Audience Measurement System MOVE (Measurement of Outdoor...

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JULY 30 Pressure mounts on marketing professionals

Marketers are feeling the pressure of generating sales leads, with one in ten having left a job as a result, new research has shown. A survey of 150 marketers commissioned Premiere Global Services Inc (PGi) and conducted by Pureprofile, revealed 75% of respondents felt under pressure to produce...

JULY 15 Out-of-Home sector revenue results Q2 2010

Out-of-Home has continued its strong growth in 2010 netting a 22% increase in sales in quarter two compared to the same period in 2009, the Chief Executive of the Outdoor Media Association, Charmaine Moldrich, said today. Net revenue for the quarter increased to $110 million compared to $90...

FEBRUARY 2 Ads on the MOVE

AUSTRALIA'S outdoor advertising industry is tipped to get a bigger slice of the advertising dollar thanks to an audience-measurement system unveiled this week. MOVE (Measurement Of Outdoor Visibility and Exposure) is the product of nearly five years of research to develop a way of measuring how...

Merry Christmas

We wish you all a very Merry Christmas and an extremely prosperous new year! We will be working throughout the holiday period, so please feel free to contact your local sales representative if you require further information. Regards The Billboards Australia Team.  

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