News.

News

Keep up to date with Billboards New Zealand company news, local industry articles and new innovations from around the globe. We also love to show off some of our client campaign creatives, so feel free to share your own items of interest.

06.10.2013

Banned Skincare Ad

The image that was deemed too sexy by the Outdoor Media Association was installed as part of an illuminated cube art installation near the Sydney Opera House. While the OMA - which makes recommendations to its outdoor advertising company members on which ads they should run to stay within...

06.10.2013

BOOBS Billboard

The baffling piece of advertising has no other information, prompting a mass call out for information. Has someone ripped off the Bonds Logo? Is Bonds Behind this? How could this be allowed? The billboard is of good intent, an oblique reference to underwear maker Bonds' who are supporting and in...

22.07.2013

Outdoor Vs Newspapers

Steve O'Connor, CEO of JCDecaux was the secret weapon, doing an amazing job in proving the power of outdoor as the preeminent channel within any media buying mix. Steve first took on Newspapers, then moved to Magazines, and finally Cinema. A must see please click the below link to check out our...

19.07.2013

Creative ideas!

Large and prominently placed, ad agencies are continually thinking of new and innovative ways to use them to grab the attention and imagination of their target audience. The following brilliantly creative examples of billboard design do exactly that. Which is your favourite? see them all...

16.07.2013

Outdoor is Surging!!

Two perfect boobs in a push-up bra above the car park entry to Westfield get noticed. For a month they titillated men and taunted women. They made women want what she had moments before they hit the shops. The headline was something about increasing your bust size overnight. Its wry humour was...

14.07.2013

Face detection advertising!

Amscreen is one of the most well-known outdoor advertising brands in Europe, providing digital screens and selling advertising space on garage forecourts, high streets and stores across the continent and further afield. With a network of over 6,000 digital screens and a weekly audience of over...

13.05.2013

We Are Hiring!!

Billboards Australia continues to grow, doubling its turnover with each year, making this company a major player nationwide in our industry. We are seeking an ambitious and driven DIRECT Business Development Manager to join our team. JOB DESCRIPTION As a Direct BDM, you will be responsible for...

28.03.2013

The Future is Bright!

Figures from SMI figures which measures the spend of all major media agencies, proved even more positive for outdoor. After digital, which saw ad revenues increase by 16.5%, outdoor saw the second largest increase of 7%, followed by radio's 6.3%, TV's 1.3% and huge declines for newspapers...

19.03.2012

UK: Mr Kipling

Mr Kipling dispenses cakes from JCDecaux's bus shelters In a media first, Premier Foods, home to some of Britain’s best loved brands, is about to launch a series of unique experiential activities as part of a major repositioning campaign for its Mr Kipling brand. Mr Kipling is Britain’s best...

15.03.2012

Volkswagen 'Big up The up!

The concept was created by DDB UK, in a campaign planned and booked by MediaCom and Kinetic and running across JCDecaux’s national network of Transvision screens, as well as panels from Ocean Outdoor. The campaign encourages people to pay a compliment to the new Volkswagen up! via the...

13.03.2012

Interactive Billboards

2012 is set to be the year that NFC moves towards the mass market, as it is incorporated into more devices in more markets than ever before, making the real world every bit as clickable and transactional as the online world. The recent announcement from mobile operator Orange UK that they have...

17.01.2012

Outdoor Advertising Industry Continues Growth

The Out-of-Home (OOH) industry ended 2011 posting a healthy 3.4% increase on net revenue year-to-date of $494 million, up from $477 million in 2010. Net revenue for the last quarter, October to December 2011 was up by 1.9%, $152 million compared to $149 million in 2010. These are buoyant...

23.06.2011

Inquiry report vindicates industry self-regulation

OMA Chief Executive Officer Charmaine Moldrich noted the committee’s statement that it had “failed to be convinced” that government regulations or a classification system would be more effective than self-regulation. “Outdoor media has a world-class system of 12 self-regulatory Codes...